Thailand’s e-commerce queens offer survival tips for small businesses

Maneerat Anulomsombut, CEO of Sea Thailand, the operator of the e-commerce platform Shopee, said Covid-19 has accelerated Thailand’s online shopping trend as merchants adopt the new technology.

She said 81 per cent of Thai small and medium enterprises (SMEs) are using the e-commerce ecosystem to overcome Covid-19 by reaching more customers outside their local areas.

“Thai SMEs have also witnessed increases of up to 370 per cent in total sales after shifting to e-commerce, while 82 per cent of SMEs reported an increase in household income due to e-commerce,” she said.

She added that Sea Thailand is supporting micro, small and medium enterprises (MSMEs) via Shopee in three ways:

First by helping them set up on the e-commerce platform, then by handing them the Shopee tools and technology to grow their business, and finally by opening doors to new markets in Shopee’s Southeast Asia network.

Jamie Brennan, head of Amazon Global Selling Thailand, said e-commerce offered entrepreneurs short cuts for exporting their products.

She also had four pieces of advice for Thais who want to use e-commerce to reach foreign markets:

• Understand the overseas market and evaluate the potential of product categories.
• Evaluate the competition via the current top brands.
• Monitor dynamic changes of brands to seek the key factors for success and failure of leading brands so as to replicate their success and avoid pitfalls.
• Observe changes in consumers’ preference through trending products.

Source