Description

Taking the right steps to setting the right pricing strategy through Product or Service Validation is an essential process in ensuring that you understand your business, customer segments, the market forces and can meet the changing needs of your customers before bringing your products or services to market.

We have summarised the entire process into 6 easy staeps to help you achieve Product Validation and how to set the right pricing policy.

Research has shown that 78% of entrepreneurs fail to reach market because they lacked due process to find a fit for their products and services.

As an entrepreneur or business founder, if you cannot find at least a handful of customers willing to invest in your product idea, it is usually a sign that you will have difficulty finding customers down the road, and should therefore, re-evaluate the concept.

One of the most expensive mistakes that Entrepreneurs make is developing products that customers don’t want.

In order to mitigate this risk, most successful businesses have processes in place that are designed to avoid wasting money on ideas that have not met the market validation criteria, and to learn from potentially costly missteps early on in the product development cycle.

At ThinkBiznes™, one of the best practices that we encourage across our coaching methodology is the establishment of (PVIG’s) – Product Validation Interest Group with a specific aim of helping you Validate Your Product or Service. These may be a handful of (potential customers) – early adopters that serve as testers and collaborators throughout the development cycle.

This course will walk you through the entire process of the Product development cycle from concept through to testing, validation and finding the right pricing strategy for your product or services.